How to Find Buyers on Google My Business

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How to Find Buyers on Google My Business – Globax Solutions

In today’s fast-changing digital landscape, exporters face one common challenge: finding genuine international buyers. While trade fairs, B2B portals, and social media remain important, one of the most powerful yet underutilized tools for exporters is Google My Business (GMB).

If you’re still wondering how to find buyers on Google My Business, the answer lies in using it not just as a local business listing, but as a global visibility tool. When optimized correctly, a GMB profile allows exporters to appear in Google Search and Google Maps whenever international clients search for products or suppliers. This means your export business can attract verified customers without spending heavily on ads.

Unlike Yellow Pages or traditional directories, Google My Business is integrated with Google’s ecosystem—making it easier for your company to reach global trade buyers looking for trusted suppliers.

In this blog, we’ll explore step by step how exporters can find buyers on Google My Business, how to optimize their profiles, and strategies to convert leads into long-term international clients.

Why Google My Business Matters for Exporters

Global Visibility for Export Business

Google My Business is more than just a local search tool. For exporters, it works as a global business card that connects you with international buyers searching for products online.

For example, if a buyer searches “wholesale textile supplier India” or “exporter of spices near me,” your GMB profile can appear in Google Maps and local packs. This visibility makes it a powerful tool for exporters to reach international buyers without relying only on trade portals.

Trust and Credibility with Verified Customers

One of the biggest hurdles in the export business is buyer trust. Buyers are more likely to connect with exporters who appear in Google Search with verified profiles, reviews, and product details.

A complete GMB profile with photos, certifications, and client reviews builds credibility. It shows that your export business is transparent, accessible, and authentic. This reduces the risk of scams and helps in building long-term international trade relationships.

Creating & Optimizing Google My Business Profile

Setting Up Your Export Business Profile

To learn how to find buyers on Google My Business, exporters must first set up a complete profile:

  • Business Name & Category – Use your official export business name and select a category like “Wholesale Supplier” or “Export Services.”
  • Contact Details – Add international phone numbers, emails, and website links.
  • Business Description – Write a keyword-rich description with terms like Export Business, International Buyers, Wholesale Supplier, Global Trade.
  • Product Listings – Add images of export products with pricing and details.

This ensures buyers quickly understand your offerings.

Optimizing Profile for Better Ranking

Just creating a profile isn’t enough; exporters must optimize it. Key steps include:

  • Use keywords like “How to Find Buyers on Google My Business” naturally in the description.
  • Upload high-quality product photos and videos.
  • Add export certifications and industry licenses.
  • Collect reviews from international clients and respond promptly.
  • Update business hours, services, and product availability regularly.

👉 An optimized GMB profile increases visibility in both local and global searches.

Finding Buyers with Google My Business Tools

Using GMB Insights for Buyer Leads

Google My Business provides Insights, a powerful analytics tool that shows:

  • How buyers find your business (search queries used).
  • Where they are located (local vs. international).
  • What actions they take (calls, website visits, directions).

By analyzing these insights, exporters can identify international buyer behavior and adjust strategies to target global markets.

Practical Steps for Exporters

To effectively use GMB for finding buyers, exporters should:

  • Add Export-Specific Keywords – Example: “wholesale rice exporter UAE” or “handicraft supplier USA.”
  • Post Regular Updates – Share product launches, certifications, and trade offers.
  • Enable Messaging – Allow international buyers to contact you instantly.
  • Link Website & Catalog – Drive buyers to your export catalog.
  • Use Reviews Strategically – Request client reviews highlighting your export success.
  • Target Global Locations – Adjust service areas to include international cities.
  • Track Conversions – Measure how many leads convert into actual export deals.

👉 These steps are the foundation of learning how to find buyers on Google My Business.

Advanced Strategies to Attract International Buyers

Leveraging Google Maps for Export Leads

Exporters can use Google Maps to directly search potential buyers in specific regions. For example, a textile exporter in India can search for “clothing stores Dubai” and then reach out to them using contact details available.

This proactive strategy helps exporters go beyond waiting for inquiries and instead actively search for international clients.

Combining GMB with SEO & Digital Marketing

For maximum results, exporters should integrate GMB with:

  • SEO Optimization – Ensure their website ranks for export-related searches.
  • Google Ads – Run location-based ads to attract targeted buyers.
  • Social Media Integration – Link GMB with Facebook, Instagram, and LinkedIn for more buyer engagement.

This multi-channel approach ensures exporters are visible across multiple platforms, increasing chances of connecting with global buyers.

Conclusion

Finding genuine buyers is the key to sustaining an export business, and Google My Business provides a powerful, cost-effective way to reach them. By understanding how to find buyers on Google My Business, exporters can use its tools to enhance visibility, attract verified customers, and build long-term trade partnerships.

From setting up a strong profile to using insights, optimizing listings, and leveraging reviews, every step plays a role in attracting international buyers. When combined with advanced strategies like Google Maps targeting and SEO integration, Google My Business becomes more than a listing—it becomes a global trade engine.

At Globax Solutions, we recommend every exporter to actively use Google My Business, optimize it regularly, and connect with buyers worldwide. The world is searching for suppliers like you—make sure they can find your business on Google My Business today.

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