How to Find Buyers on Amazon Global

Leave a Comment / By /

How to Find Buyers on Amazon Global 🌍

In today’s digital era, Amazon Global has become one of the most powerful platforms for exporters who want to reach international markets. With millions of active buyers across different countries, Amazon provides exporters with a trusted global platform to showcase and sell their products directly to international customers.

But the question arises – how to find buyers on Amazon Global and connect with the right audience for your export business? In this blog, we will explore step-by-step strategies, tips, and techniques that will help you attract, engage, and convert buyers worldwide.

Why Choose Amazon Global for Export Business?

Before we discuss how to find buyers on Amazon Global, it’s important to understand why this platform is a game-changer for exporters.

  • Global Reach: Amazon operates in 200+ countries and territories.
  • Trusted Platform: Buyers trust Amazon’s secure payments and policies.
  • Ease of Selling: Amazon provides FBA (Fulfillment by Amazon) services for logistics.
  • Direct Buyer Access: Sellers can list their products where buyers are already searching.

By leveraging these features, exporters can expand their market reach, gain credibility, and increase international sales.

Step 1: Register as an Amazon Global Seller

To find buyers on Amazon Global, the first step is to register as a seller on Amazon Global Selling (AGS).

👉 Go to the Amazon Global Selling Portal and complete your registration by providing:

  • Business details
  • Tax information
  • Bank account details (international transactions supported)

Once registered, you can start listing your products and making them available to international buyers.

Step 2: Optimize Product Listings for Global Buyers

A strong product listing is the foundation of success. When international buyers search on Amazon, they want detailed, accurate, and attractive product information.

Tips to optimize your listing:

  • Use SEO keywords like buy products from India, export quality goods, international buyers on Amazon.
  • Add high-quality images with multiple angles.
  • Write detailed product descriptions with size, color, material, and benefits.
  • Highlight your unique selling points (USP).

Step 3: Leverage Amazon FBA for Faster Delivery

International buyers value fast and reliable delivery. By using Fulfillment by Amazon (FBA), exporters can:

  • Store products in Amazon warehouses.
  • Ensure fast shipping worldwide.
  • Build trust with buyers through Amazon’s logistics.

👉 Buyers are more likely to purchase products that are Prime eligible, which is possible through FBA.

Step 4: Use Sponsored Ads to Reach Buyers

One of the fastest ways to find buyers on Amazon Global is through Amazon Sponsored Ads.

  • Target international buyers by running keyword-based ads.
  • Use Sponsored Products and Sponsored Brands campaigns.
  • Analyze ad performance and adjust budgets.

With smart advertising, exporters can directly reach global buyers who are actively searching for similar products.

Step 5: Build Trust with Reviews & Ratings

Buyers on Amazon Global rely heavily on reviews and ratings before making a purchase. To attract and retain international buyers:

  • Deliver high-quality products.
  • Encourage satisfied customers to leave reviews.
  • Respond to queries promptly.

👉 Positive reviews will boost your product ranking and help more buyers trust your brand.

Step 6: Research Market Trends & Top Countries

To maximize sales, exporters should focus on countries where demand is higher. Some top Amazon Global markets include:

  • United States 🇺🇸
  • United Kingdom 🇬🇧
  • Germany 🇩🇪
  • Japan 🇯🇵
  • Canada 🇨🇦

Step 7: Promote Outside Amazon

While Amazon itself drives massive buyer traffic, exporters can also promote their Amazon listings outside the platform to attract more buyers.

✔️ Share product links on social media (LinkedIn, Facebook, Instagram).
✔️ Use email marketing to reach B2B buyers.
✔️ List your Amazon store link on B2B platforms like Alibaba, TradeIndia, Global Sources.

Common Mistakes to Avoid on Amazon Globa

  • Not optimizing listings for SEO keywords.
  • Ignoring FBA and slow delivery.
  • Overlooking product reviews and buyer trust.
  • Focusing only on one country instead of multiple.

🔹 Final Thoughts

Finding buyers on Amazon Global is easier than ever if exporters use the right strategies. By registering as a seller, optimizing listings, using FBA, leveraging ads, and building trust with reviews, exporters can connect with millions of international buyers instantly.

At Globax Solutions, we specialize in helping exporters grow their business worldwide by finding the right buyers, optimizing online presence, and creating long-term success strategies.

Contact us for more details of & Your registration 

Our team will be happy to assist you

Mobile: +91-790-200-2800

CONTACT US