SEO Keyword Strategy for Globax Solutions
. 💡 Informational Keywords (Top of Funnel – ToFu)
These are used by people looking for general information, definitions, and solutions to problems. Blog posts targeting these keywords build authority and brand awareness.
| Keyword | Target Blog Topic Examples |
| What is cloud migration | “What is Cloud Migration? A Beginner’s Guide for Businesses” |
| Benefits of managed IT services | “The Top 5 Benefits of Managed IT Services for Small Businesses” |
| How to start an export business | “A Step-by-Step Guide: How to Start an Export Business in 2024” |
| Cybersecurity best practices | “10 Essential Cybersecurity Best Practices for Remote Teams” |
| Understanding digital transformation | “Key Pillars of Digital Transformation: A Non-Technical Overview” |
| Future of [Industry] software | “The Future of Logistics Software: Trends to Watch” |
| SaaS vs custom software | “SaaS vs. Custom Software: Which is Right for Your Business?” |
2. 🧐 Commercial Investigation Keywords (Middle of Funnel – MoFu)
These are used by people researching and comparing specific services or providers. Blog posts and service pages targeting these keywords help position Globax Solutions as the best option.
| Keyword | Target Content Examples |
| Best cloud computing solutions for small business | “Review: The Best Cloud Computing Solutions for Small Business in 2024” |
| IT consulting services comparison | “How to Choose the Right IT Consulting Firm for Your Enterprise” |
| Export documentation checklist | “Your Ultimate Export Documentation Checklist for Smooth Global Trade” |
| Cost of custom software development | “How Much Does Custom Software Development Cost? A Breakdown” |
| Managed IT services vs in-house IT | “Managed IT Services vs. In-House IT: A Head-to-Head Comparison” |
| Top ERP software for manufacturing | “Top 5 ERP Software Solutions for the Manufacturing Industry” |
3. 📞 Transactional Keywords (Bottom of Funnel – BoFu)
These are used by people ready to take action—contacting a company, requesting a quote, or hiring a service. These should be targeted on service pages and landing pages.
| Keyword | Target Page Examples |
| IT consulting services [City/Region] | Landing Page: “IT Consulting Services in [Your Region]” |
| Hire custom software developers | Service Page: “Hire Custom Software Developers” |
| Globax Solutions pricing | Pricing Page or “Request a Quote” Page |
| Cloud migration experts for finance | Service Page: “Cloud Migration Services for the Finance Sector” |
| Get a quote for export website development | Landing Page for “Export Website Development” |
| Outsourced IT support for startups | Service Page: “Outsourced IT Support for Startups” |
🛠️ Next Steps for Your SEO Blog Strategy
To fully execute your blog’s SEO strategy for Globax Solutions, you should:
Map Keywords to Content: Assign one primary keyword and a few related LSI keywords (e.g., IT support services, IT solutions, business IT services) to each blog post.
Optimize On-Page Elements: Ensure the primary keyword is used naturally in the Title Tag, Meta Description, H1 heading, and throughout the body text (especially in the first paragraph).
Analyze Competitors: Use tools to see which keywords your direct competitors are ranking for and where you can fill content gaps.
Create Topic Clusters: Group related blog posts around a main “Pillar Page” (a comprehensive guide), with smaller articles linking back to it. For example, a “Cloud Migration Strategy” Pillar Page could link to posts on “What is a Hybrid Cloud” and “Choosing a Cloud Provider.”
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