Before we jump into the “how”, let’s understand the “why”.

Having the best product is not enough if it doesn’t reach the right audience. You need to identify buyers who:

• Understand the value of your product.

• Are willing to pay the right price.

• Are compliant with international import laws.

• Can place recurring bulk orders.

Globax Solutions trains Indian exporters to not only reach these buyers but also how to build trust, present their business professionally, and retain them.

1. Start with Buyer Research – Know Who You Want to Target

The first step in knowing how to contact international buyers for Indian products is identifying what kind of buyers you are targeting.

Ask yourself:

• Are you selling to wholesalers, retailers, importers, or distributors?

• Which countries demand your product most?

• Are there seasonal trends or festivals abroad that match your products (e.g., Diwali kits for NRIs, turmeric for natural medicine in Europe, etc.)?

Tools You Can Use for Buyer Research:

• Google Trends

• Trade Map (ITC)

• India Export Data portals

• Amazon Global to see popular Indian exports

2. Build a Professional Export Business Identity

Before reaching out to anyone, make sure your business looks credible. International buyers judge your trustworthiness based on the presentation of your brand.

What You Need:

• A professional export business website with product listings, certifications, and contact details.

• Company profile in PDF (with product photos and pricing).

• Export registration (like IEC, GST, MSME, etc.).

• A verified business email ID (e.g., sales@yourcompany.com).

Globax Solutions also offers services to create export business websites and digital branding for exporters.

3. Use B2B Marketplaces to Find and Contact Buyers

One of the fastest ways to reach international buyers is by listing your products on popular B2B portals where verified buyers search for Indian suppliers.

Top B2B Sites to Contact International Buyers:

• Alibaba

• IndiaMART (for domestic + some international)

• ExportersIndia

• TradeIndia

• GlobalSources

• Made-in-China (for certain Indian products too)

When creating your profile:

• Upload high-quality product images.

• Clearly mention specifications, MOQ, shipping terms.

• Respond quickly to inquiries.

💡 Pro Tip from Globax: Focus on niche B2B platforms based on your product. For example, if you export handicrafts, platforms like Etsy Wholesale or Faire are useful.

4. LinkedIn & Social Media Outreach

Many new exporters ignore LinkedIn and Instagram, but these platforms can be powerful for connecting with import managers, retail chains, and boutique stores abroad.

How to Use LinkedIn:

• Search with keywords like “import manager USA spices” or “buyer textile Europe”.

• Send polite connection requests with personalized notes.

• Share your company posts, success stories, or testimonials regularly.

• Join export-related groups to find leads.

Instagram & Facebook:

• Showcase your products via reels/stories.

• Use export-focused hashtags like #IndianExporter #MadeInIndia.

• Connect with boutique stores and influencers who resell Indian products abroad.

5. Participate in Virtual & Offline Trade Shows

Attending trade shows (even virtually) is one of the most direct ways to meet serious international buyers face-to-face.

Offline/Online Trade Fair Suggestions:

• Indian Export Promotion Councils (like APEDA, FIEO, EPCH) conduct regular buyer-seller meets.

• Canton Fair (China) – popular with global buyers including for Indian products.

• Dubai Global Export Summit

• Virtual Expo Platforms like EximConnect, Virtual Showroom India.

Make sure to carry samples, business cards, and digital catalogs.

6. Cold Emailing & WhatsApp Outreach (With a Strategy)

A professional and well-written cold email can still do wonders.

What to Include in Your Email:

• Subject: “Export Offer – High Quality Indian [Product Name]”

• Company Introduction

• Product Range & Benefits

• Pricing or Catalog PDF

• Delivery & MOQ Details

• Contact Info & Website

💡 Tip: Use tools like Hunter.io or Apollo.io to find business email IDs of importers from different countries.

After emails, follow-up on WhatsApp with a catalog if possible. Keep your message short and professional.

7. Use Government & Embassy Resources

The Indian government supports exporters with data, contacts, and connections abroad.

Key Institutions to Contact:

• FIEO (Federation of Indian Export Organisations)

• APEDA – for food/agriculture exporters

• EPCH – for handicraft exporters

• DGFT – policy info and schemes

You can also reach out to:

• Indian embassies abroad for buyer data.

• Foreign embassies in India that organize trade programs.

Globax Solutions regularly updates our students about such resources and helps them leverage these programs.

8. Build Trust – The Secret to Long-Term Buyers

Now that you’ve learned how to contact international buyers for Indian products, the next challenge is building trust so that they continue to do business with you.

How to Build Buyer Trust:

• Always reply promptly and clearly.

• Be honest about pricing, MOQ, and delivery.

• Share product certifications (like FSSAI, ISO, CE, etc.).

• Offer samples if possible.

• Stay professional in communication.